About
PROCCARE is an IMC campaign that won in the event COOL ADS COLLISSION, a mini AD Clash where groups of students battle it out to create the best campaign for CleanCool Aircon.
The Problem
Most air conditioning servicing clients who give bad feedbacks experienced services from contractors who made false promises, came late, incompetent work of employees, selling air conditioner parts which are not needed and their rude customer service.
The Challenge
Create a campaign that will set CLEANCOOL AIRCON apart from other Air Condition Service Companies, and encourage present and potential clients to avail the services of CLEANCOOL AIRCON.
Big Idea
“PRO CCAre”
Establish the people behind the professional care that the Clean Cool Air Condition Service provides to their clients.
Tagline
“The way to do it”
Key Message
“We CCAre the professional way.”
CLEANCOOL AIRCON provides professional and quality care for their clients. CLEANCOOL AIRCON cares professionally as shown by our people who are qualified, trustworthy and efficient.
CLEANCOOL AIRCON values our customers and give them simply the best service.
